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Rod mcnealy, johnson & johnson marketing executive, wharton lecturer, presenting the federal express (fedex) case study on strategic marketing to princeton a. Federal express b hbr case solution & harvard case analysis for technological complications, call [email protected] spam-blockers and also other security measures on the personal computer or network could block our email. Federal express (b) case analysis, federal express (b) case study solution, federal express (b) xls file, federal express (b) excel file, subjects covered advertising media communication strategy market definition market segmentation personal selling product lines by christopher h lovelock s. Free essay: a detailed case study of federal express logistics management submitted to:meenakshi negi | submitted by:chandan sinhacharu singhgagandeep. This case study looks at how new but the advent of the internet in the mid-1990s meant that the fedex federal express – delivering the goods case. Though federal express (fedex) began as an express air delivery company in the early 1970s, it has successfully transformed itself into an integrated transportation and logistics service provider.